Home Blog (News) Adidas is Reviewing Partnership with Kanye West

(News) Adidas is Reviewing Partnership with Kanye West

(Photo by Matt Sayles/Invision/AP, File)

On Thursday, Adidas announced that they are placing their partnership with Kanye West and his line of shoes and sportswear “under review” as they reassess the relationship. The brand released a statement on its position. “We recognize that all successful partnerships are rooted in mutual respect and shared values. After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.” Adidas added, “We will continue to co-manage the current product during this period.” Ye responded minutes after the announcement with a post on his Instagram account sharing the news and saying, F**K ADIDAS! I AM ADIDAS. ADIDAS RAPED AND STOLE MY DESIGNS.”

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