Did you know Drake is more searched than the actual city of Toronto? Now you do.
After releasing his double-sided and record-breaking Scorpion album recently, Drake’s being called “a walking economic stimulus package” that’s helped boost Toronto’s economy by $440 million.
The growth is being dubbed “The Drake Effect” by the marketing insight expert Gordon Hendren who discovered the fact. It seems like everywhere Drizzy goes in the city fans want to then visit and spend money.
By the way, Drake replaced DJ Khaled last minute when he no-showed at one of the biggest music festivals in the UK: The Wireless Music Festival in Finsbury Park.
DJ Khaled, J. Cole, and Stormzy were all headlined to perform at the festival, but once Sunday evening rolled around, Khaled was nowhere even near the UK. The festival claimed that Khaled’s “travel issues” were the reason for the no-show.