Home Blog (News) Jay-Z Just Sold Half of His Champagne Brand to LVMH

(News) Jay-Z Just Sold Half of His Champagne Brand to LVMH

(Photo by Greg Allen/Invision/AP)

Jay-Z sold 50 percent of his Armand de Brignac champagne brand to LVMH – Louis Vuitton Moët Hennessey. The partnership includes a global distribution agreement. It also helps LVMH reach a younger audience and Jay-Z to get Ace of Spades to harder-to-reach places in the European market. Jay-Z told the NEW YORK TIMES. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”

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