Even though we can’t get DONDA until Aug. 22 (allegedly), Kanye West has already created a hefty revenue stream from the project. As he did his listening parties in Atlanta, ‘Ye sold DONDA merchandise. According to Billboard, West brought in $7 million in merch sales.
— Owen Rogers (@iamowenrogers) August 5, 2021
— HYPEBEAST (@HYPEBEAST) August 5, 2021