Portland’s beloved Allagash Brewing Company is turning 30 and they’re hitting the town to celebrate in style!
To mark three decades of brewing excellence, Allagash is reviving their original 1995 “River Cruise”—a quirky car decked out with a canoe, a moose, and a whole lot of nostalgia. Founder Rob Tod and Brewmaster Jason Perkins will be joining the celebration at some of the brewery’s longest-standing draft partners around the city.
This mobile party is your chance to toast to 30 years of Allagash White (aka the most awarded wheat beer in the world!) at some iconic Portland bars and restaurants. You might even catch Rob and Jason at a few stops—so grab a pint, snap a photo with the River Cruise ride, and raise your glass to Maine-made beer!
🎉 Tour Schedule | All Events 4–6 PM:
📍 July 24 – Great Lost Bear
Where it all began. Celebrate where Allagash White was first poured back in 1995—pints will be just $5.99 for that true throwback feel.
📍 July 30 – Flatbread Portland
Enjoy $1 off Allagash White all day—perfect with one of their signature pizzas.
📍 July 31 – Luke’s Lobster
Pair that Allagash White with fresh lobster and waterfront views at this fellow B Corp gem.
📍 August 7 – Thirsty Pig
Downtown hangout meets beer-and-brats heaven.
📍 August 14 – Dock Fore
Classic Portland vibes and one of Allagash’s earliest supporters—what’s not to love?
Don’t miss your chance to celebrate 30 years of legendary Maine beer. The River Cruise is ready to roll – see you at the bar! 🍻
