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Privacy Policy

Mainestream Media, LLC, as owner and operator of WHTP-FM (“Hot 104.7”) and Hot 104.7’s affiliates respect your privacy.  By using Hot 104.7’s web site (the “Site”), you agree to be bound by the terms of this Privacy Policy and by the related Terms of Use, as shown on the Site. Hot 104.7 may change this Privacy Policy at any time by posting revisions to the Site, and your continued use of the Site indicates your agreement to the revised terms. Accordingly, Hot 104.7 urges you to frequently review this Privacy Policy, and, if you do not agree to the terms of this or any revised policy, please exit the Site immediately.

Privacy of Children

Hot 104.7 encourages parents and guardians to be aware of and participate in their children’s online activities. Hot 104.7 strictly adheres to the Children’s Online Privacy Protection Act and will not knowingly register or otherwise collect personally identifiable information from any child under the age of 13 without the prior verifiable consent of that person’s parent or guardian.

What Information is Collected

Hot 104.7 may collect two types of information about you: personally identifiable information (such as your name, address, telephone number and e-mail address) and aggregate information that is anonymous (such as your IP address – a number used to identify your computer when you are on the Internet – or the type of browser you are using).

Personally Identifiable Information

You may be required to register or otherwise voluntarily provide personally identifiable information to have access to some features of the Site. You always may choose not to provide the personally identifiable information, but this may lead to decreased functionality of the Site for you and to Hot 104.7’s inability to provide you with certain products or services. Hot 104.7 also may request you to voluntarily provide personally identifiable information that is not required to access features of the Site. This information enables Hot 104.7 to make general improvements to the Site and better serve your specific interests.

What Hot 104.7 Will and Will Not Do With the Information You Provide

Hot 104.7 uses information generally to compile statistical data, keep in contact with users and provide them with a better interactive experience. Hot 104.7 may use your information specifically for the following purposes: to provide easy access every time you return to the Site without requiring re-entry of registration information; to keep you informed about products and services in which you may have interest; to complete business transactions; to contact you as part of a promotion; to allow you to make a posting on the Site; to administer individual accounts; to provide customer support; to meet legal requirements; to provide Internet security; and/or to analyze the collected information. Also, in the event that Hot 104.7 is involved in a sale of a substantial portion of Hot 104.7’s business assets, then customer information may be among the transferred assets. Hot 104.7 works closely with Hot 104.7’s business partners and certain other third parties who may perform functions on Hot 104.7’s behalf, such as fulfilling orders, providing promotional materials to Hot 104.7’s users, sending e-mail, managing data, processing credit card payments or providing customer service. They have access to your personally identifiable information only to the extent necessary to perform their functions and may not use it for any other purpose. Further, these business partners and other third parties may from time to time wish to extend special offers to you on their own behalf. Hot 104.7 may use your personally identifiable information to assist Hot 104.7’s business partners in offering you these products, services and information and may act as an intermediary (for instance, sending you e-mail on their behalf). Other than for the specific purposes set forth in this Privacy Policy, Hot 104.7 will not disclose your personally identifiable information to any third parties unless Hot 104.7 obtain your prior consent or is legally compelled to do so. In addition, Hot 104.7 will not contact you without your permission except as specified above or in connection with the registration process. On the Site, you will be given the opportunity to opt out of receiving e-mails or other information from Hot 104.7. If you have questions about how your personally identifiable information is used, please contact Hot 104.7. Hot 104.7 uses third-party advertising companies to serve ads when you visit the Site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, email hot1047@hot1047maine.com with the subject line “Legal Notice – Advertising Policies”.


When you visit the Site, Hot 104.7 or a third-party advertiser may store or recognize some information on your computer in the form of a “cookie” or similar file that can help Hot 104.7 in many ways. For example, cookies allow Hot 104.7 to tailor the Site to better match your interests and preferences. With most Internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. If you reject cookies, functionality of the Site may be severely limited, and you may not be able to take advantage of many of the Site’s best features.


The Site features forums (such as message boards and chat rooms), which enable Hot 104.7 users to communicate with each other. Hot 104.7 does not moderate forums and Hot 104.7 is not responsible for the content which you or any user posts on any forum on the Site. All personally identifiable information you post in a forum may be viewed, collected and used by any visitor to the Site and is beyond Hot 104.7’s control. Therefore, Hot 104.7 strongly recommends that you do not post on any forum private information about yourself or other individuals.

Linking to Hot 104.7’s Business Affiliates’ and Third Party Web Sites

The Site contains links to sites operated by Hot 104.7’s business partners and other third parties. Once you leave the Site, you may or may not see a new URL in the location bar. Please review the linked site’s privacy policies, and if you do not agree to be bound by the terms of the policies governing that site, terminate your visit to that site. Hot 104.7 is not responsible for the privacy policies and practices of the sites operated by Hot 104.7’s business partners or other third parties.

How Secure is Your Information

Any unauthorized use of the Site may result in criminal and/or civil prosecution. Hot 104.7 has policies and procedures in place to protect the privacy and confidentiality of your information that Hot 104.7 collects and maintains. All personally identifiable information is stored on Hot 104.7’s secured servers, behind a firewall at a data center with access to data strictly controlled. To help ensure the privacy of your information, Hot 104.7 urges you not to share your user name and password with anyone and recommend that you change your password frequently and store it in a safe place. If you are asked to create a user name or password, please select words that do not personally identify you. Hot 104.7’s site offers “auto login” which allows users to enter member areas of Hot 104.7’s site without re-entering password information. You may want to disable auto login on your “Set Up” page if you are not the only person using your computer.

How Information Can Be Accessed or Modified

If you have any concerns about privacy procedures at Hot 104.7’s Site or wish to access or modify your personally identifiable information collected at the Site:

  1. Email Hot 104.7 your privacy concerns at hot1047@hot1047maine.com with the subject line “Legal Notice – Privacy Concerns”
  2. Write Hot 104.7 at: Mainestream Media, LLC; Attn: Privacy/Hot1047maine.com; 89 Mussey Road, Suite 100, Scarborough, ME 04074
  3. Fax us at: 207-883-1258 with the subject line “Legal Notice – Privacy Concerns”. Please make any communications as complete and descriptive as possible, and Hot 104.7 will attempt to respond promptly to your concerns.


Last Updated 12/4/12