(Fashion) Travis Scott Becomes The Face Of Nike Vapor Max

Travis $cott has become a fashion icon for this current generation. Already being one of the hottest artists out right now, his style is impeccable, and now it is being used by Nike. The two parties have come together in association with the brand’s amazing VaporMax silhouette and are working to launch the new “Day and Night” pack for the shoe.

Travis Scott for Nike pic.twitter.com/EfO7ELgpFv

— Rodeo 🎪 (@RodeoTheAlbum) May 25, 2017

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Nike has been keeping their pulse on hip hop culture as of late, with A$AP Bari and Virgil Abloh also being on the Nike roster. This seems like a great building block in the relationship Travis has with Nike, which kicked off on Air Max Day (Mar. 26th), when the artist performed for the brand both in Los Angeles and New York on the same day.

Though an actual signature shoe may not be in the immediate future for the Houston rapper, people can still get this particular shoe on June 1 for $190.