Adidas has ended its partnership with Kanye West over his offensive and antisemitic remarks. “Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement today. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.” Adidas said Tuesday that it conducted a “thorough review” and would immediately stop production of its line of Yeezy products and stop payments to Ye and his companies. The sportswear company said it was expected to take a hit of up to 250 million euros ($246 million) to its net income this year from the move.
Adidas has cut ties with Kanye West
“The company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” pic.twitter.com/4sLtc7bEwO
— Dexerto (@Dexerto) October 25, 2022