(News) Are Instagram Live Concerts The New Wave?

Geniuses are at work on Instagram Live with so many live streaming concerts, contests, and celebrity Q&As. DJ D-Nice recently hosted multiple Instagram Live parties that reached upwards of 100K viewers including Lenny Kravitz, Justin Timberlake, Kevin Hart, and Michelle Obama. Erykah Badu, John Legend, and Keith Urban hosted live concerts from the comforts of their homes. Yesterday, Tory Lanez got a few of his famous friends on his Live and then added dozens of fans who wanted to drop it low for his twerk contest. Last night, Timbaland and Swizz Beatz hopped on Live to share a few beats with the world in an epic battle.