Fat Joe’s beef with 50 Cent in the 2000s cost him $20 million. In an excerpt from his new memoir, The Book of Jose, Joe said he lost a shoe deal because of the fight with 50 Cent. Joe referenced the 2005 MTV VMAs, where he and G-Unit threw public shots at each other. He said, “I was supposed to be the first artist ever to collaborate with Jordan Brand. I’ve always rocked the most Jordans… No one can compete with my sneaker collection.” Joe continued, “Me and Michael Jordan are actual friends. I met with him six times going over designs for the Fat Joe Jordan. Some of those meetings were literally just me and him, brainstorming, bouncing ideas off each other. But after the VMAs, Mike deaded the deal.” He went on to say, “That was it. I lost about $20 million by not getting that deal. I lost out on other endorsements too. Promoters definitely didn’t book me and 50 Cent on the same shows. Everybody had to keep us separated. But as fate would have it, after the VMAs, we didn’t see each other again in person for almost a decade.”
50 Cent and Fat Joe beefing at the 2005 #VMAs
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— 30 Second Jams (@30SecondJams) August 29, 2022
