The New York Times says FIFA is ending its partnership with EA Sports after nearly 30 years. Negotiations broke down after FIFA allegedly wanted EA to double its licensing fee of $150 million per year to $1 billion every four years. EA Sports has already trademarked “EA Sports FC” or “EA Sports Football Club” while the company’s President released a statement saying “As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games.”
