Kendrick Lamar is making history. The Compton rapper’s third album To Pimp a Butterfly has set a first-day streaming record on Spotify.
According to Billboard, the 12 tracks were listened to 9.6 million times on the streaming service during the first day of release, and set a new global record for first-day streams. Michael Bublé’s Christmas was the previous same-day global record holder.
The album, which was released a week ahead of schedule, earned about $44,160 in a single day globally.
In addition to setting a Spotify record, To Pimp a Butterfly currently holds the No. 1 spot on iTunes and is receiving rave reviews from critics and fans alike.
