Post Malone has brought his talents to a new stage! Post, whose real name is Austin Richard Post, debuted his namesake label, Austin Post, in Paris on Monday, September 1st. According to a statement shared with GQ, Austin Post is “a new creative expression and soulful extension of his identity.” His first collection, or “Season One,” is titled “At First Light” and features “Dallas western with Southwest ranch influences.”

The show kicked off with a model making a grand entrance on a horse! Photos shared by the brand’s official Instagram show male models walking down the runway in various Western looks. At the end of the show, Posty came out with a beer in hand, in a denim and denim look, rocking a cowboy hat.