Russ has launched a premium hair care brand named Palermo, inspired by his curly hair, Italian heritage, and personal hair care rituals! This makes him the first male rapper to do so. This also marks Russ’ first branded product outside of his music career.
The brand was officially announced last week through an Instagram campaign including a photo booth for custom shampoo bottles and images showcasing Russ’ signature curls.
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Palermo emphasizes natural ingredients, transparency, and luxury, specifically targeting the needs of textured and curly hair without compromising on quality. Given his gorgeous head of hair, I definitely trust Russ in this department! Check out the line here.
