Uber will soon introduce a new feature that lets women riders match with women drivers. CEO Becky Worley told GMA, “When we make the platform better for women, we make it better for everyone.” She added, “After hearing from women riders and drivers around the world, it was clear: Many want the option to match with other women. That’s why we’re proud to pilot Women Preferences in the U.S. for the first time … It’s about giving women more choice, more control, and more comfort when they ride and drive.”

Women can now choose a “Women Drivers” option when requesting a ride. If the wait it too long for a woman driver, they can opt for another ride for faster pickup.