Eminem is fully engaged in the post-release promotion of his latest album, The Death Of Slim Shady (Coup De Grâce), and recently surprised New Yorkers with an unexpected event. On Friday, July 12, a flash mob descended upon Union Square in New York City. Sporting blonde wigs and bobbing their heads to the tune of “Houdini,” the crowd made quite a spectacle.

In addition to generating buzz for Eminem’s new album, the flash mob was also promoting the latest “Gin & Juice” pre-mixed cocktails by Dr. Dre and Snoop Dogg.

Have you had a chance to check out Eminem’s new album, The Death Of Slim Shady (Coup De Grâce), yet?