Jack Harlow has released a music video for the popular song “They Don’t Love It” from his third studio album, Jackman. Directed by Eliel Ford, the video features the Grammy-nominated artist visiting schools, attending a family barbecue, and playing soccer with friends in his hometown of Louisville, Kentucky. The Hollywood Cole-produced track references Eminem’s 8 Mile song, “Lose Yourself,” with Harlow rapping about being the hardest white boy since Eminem.
Jackman is a 25-minute album with 10 tracks, none of which include guest features. Harlow released the album without any lead singles or much pre-release press. This record follows his May 2022 chart-topping album, Come Home the Kids Miss You, which featured collaborations with Pharrell, Drake, Justin Timberlake, and Lil Wayne. Check out the music video for “They Don’t Love It” to see Harlow’s performance in his hometown.