Jay-Z sold 50 percent of his Armand de Brignac champagne brand to LVMH – Louis Vuitton Moët Hennessey. The partnership includes a global distribution agreement. It also helps LVMH reach a younger audience and Jay-Z to get Ace of Spades to harder-to-reach places in the European market. Jay-Z told the NEW YORK TIMES. “Just the idea of this partnership is a signal to a more diverse way of looking at things.”
