Ye broke his Instagram silence to announce he is involved in changing food packaging for McDonald’s. In a post featuring a redesigned burger box, West wrote, “Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging.” He teased the collaboration in his IG story with a lyric from “Gold Digger.” Ye wrote, “Next week it’s the fries.” West was a part of the McDonald’s Super Bowl commercial.